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Hi! We are Madhav Bhandari and Pranil Shah, two individuals who absolutely adore their pets - Jerry and Coco.

It was during the lock down, when we came up with this stupid idea of turning our dogs into renaissance figures.

It's stupid because of two reasons:
-One it is stupid because it's stupid.
-Second, when two friends get together to start a business, the conversation usually is to come up with the next big idea that solves consumer problems and makes you the next Bezos.

So how did we walk on this path of stupidity?
Honestly, our dogs made us do it. The love in their eyes each time they looked at us made us do it. Their wagging tails every time we got back home made us do it. The spring in their feet and the pride on their face each time we played fetch made us do it. And maybe we did it because the world needs more stupid.

So if you believe in the power of stupid and love your pets as much as we do, then join us as we create India's First Store for stupid, yet adorable products to celebrate your pet. And what bigger problem to solve than to put a smile on people's faces. Smart. 😎